Niterra Vietnam Co., Ltd., the official importer and distributor of NGK Spark Plugs, has officially launched its nationwide promotion, “Buy NGK Spark Plugs – Win Exciting Prizes”, running from October 9 to October 31, 2026. With a total prize value of nearly VND 400 million, the campaign marks the first time Niterra Vietnam has introduced a large-scale promotional program directly targeting garage owners, repair technicians, and end consumers, in addition to its network of authorized distributors and dealers.

Beyond its presence in the aftermarket, Niterra Vietnam also supplies genuine NGK Spark Plugs to OEM (Original Equipment Manufacturer) systems for various motorcycle and automobile brands in Vietnam. NGK Spark Plugs have an extensive presence in the motorcycle segment, meeting the market's vehicle operation and maintenance needs.

Expanding Customer Touchpoints from Distribution Networks to End Users

Routine maintenance and the inspection of consumable components are essential parts of vehicle care. As a key component of the ignition system, spark plugs play an important role in engine operation. Their inspection and replacement are also closely associated with the technical advice provided by garages and repair shops.

Recognizing the role of technicians in advising customers and installing replacement parts, as well as the needs of vehicle users, Niterra Vietnam has expanded this promotional campaign to directly reach customer groups at the final touchpoints of the purchasing and product-use journey.

Under the program, customers purchasing eligible genuine NGK Spark Plugs at authorized distribution outlets will have the opportunity to receive scratch cards containing QR codes for registration. This approach not only offers additional benefits to direct customers but also strengthens connections among Niterra Vietnam, its distribution network, garages, and vehicle users.

Guide to registering for the “Buy NGK Spark Plugs – Win Exciting Prizes” promotion.

40 Prizes Worth Nearly VND 400 Million

Niterra Vietnam has allocated a total prize budget of VND 391,089,200 for the promotion, featuring 40 prizes, including a motorcycle, technology products, and cash prizes.

The highlight is one Honda SH Mode 2026 motorcycle as the Grand Prize, offering participants the chance to win a valuable means of transportation.

The other prizes include:

• 2 First Prizes: iPhone 17 256GB.
• 3 Second Prizes: iPad A16 Wi-Fi 256GB (2025).
• 4 Third Prizes: Apple Watch SE 3 44mm (5G).
• 30 Consolation Prizes: VND 5,000,000 each, awarded either in cash directly to the winners or via bank transfer to their bank accounts.

A total of 40 prizes will be awarded to eligible participants who win the draw.

Customers purchasing eligible genuine NGK Spark Plugs from the Nickel, G-Power, IX, Laser Pt, Laser Ir, and DX product ranges, subject to the quantity requirements per invoice at authorized distribution outlets, will receive scratch cards containing QR codes for prize draw registration.

Each eligible customer may accumulate prize draw entry codes corresponding to the quantity of products purchased in accordance with the program's terms and conditions, providing additional opportunities to participate in the draw and win prizes.

Digitizing Participation and Prize Draw Results

In addition to its prize structure, the promotion features a digital registration and prize determination process designed to simplify participation and make information more accessible to customers.

Customers simply scratch off the silver coating on the card, scan the QR code using their mobile phones, and complete the required information as instructed to receive an electronic prize draw entry code. The information is recorded by the system in real time.

The prize draw will be conducted using pre-programmed computer software that randomly selects valid entry codes without human intervention.

Once the winners have been determined, they will be notified through Niterra Vietnam's Zalo Official Account within 120 minutes. The winner list will also be published on the company's official website and fanpage, allowing customers to conveniently check the results.

The registration and QR code scanning period runs from October 9 through October 31, 2026, with the prize draw scheduled for November 11, 2026.

Strengthening Connections with Garages, Technicians, and Vehicle Users

Bringing promotional activities directly to garages, repair technicians, and end consumers represents an expansion of Niterra Vietnam's approach to market engagement. While distributors and dealers serve as the bridge connecting products with users, garages and technical teams play a direct role in advising customers, selecting replacement parts, and installing components during vehicle maintenance.

Through the “Buy NGK Spark Plugs – Win Exciting Prizes” promotion, Niterra Vietnam aims to establish additional direct touchpoints with customer groups that play important roles throughout the product-use journey. The campaign also seeks to encourage greater awareness of genuine replacement parts and proactive vehicle maintenance.

Mr. Tran Thanh Kha, General Director of Niterra Vietnam Co., Ltd., shared:

“The NGK Spark Plugs brand in Vietnam has been built on the trust of users and the continued support of our nationwide distribution network, garages, and technical teams. Through this campaign, we aim to strengthen these connections further by bringing the benefits of the promotion directly to the people who advise on, install, and use our products every day.

Applying digital platforms to registration, the prize draw, and winner notifications is also part of our effort to simplify the participation experience and make information more accessible to customers. We hope this campaign will not only provide additional benefits to participants but also help foster long-term relationships among Niterra, our distribution network, technical professionals, and vehicle users.”

90 Years of Heritage, Continuing to Create Value with NGK

The campaign builds on the nearly century-long heritage of Niterra Group, established in Japan in 1936 and marking 90 years of development in 2026. Throughout this journey, NGK Spark Plugs has remained one of Niterra's flagship products, reflecting the Group's technological capabilities and technical expertise in engine and mobility applications.

In Vietnam, Niterra continues to develop the NGK ecosystem by connecting with vehicle manufacturers, distribution networks, garages, technical professionals, and end users. This also provides a foundation for the brand's “Ignite Your Spirit” message, reflecting its commitment to continuously enhancing product quality, services, and the value delivered to customers.

Guided by its vision and mission to provide quality products, excellent services, and added value to customers, Niterra Vietnam also seeks to make positive contributions to the community, particularly in road safety and environmental protection.

PROMOTION OVERVIEW

• Promotion Name: “Buy NGK Spark Plugs – Win Exciting Prizes”
• Organizer: Niterra Vietnam Co., Ltd.
• Eligible Participants: Direct customers, including garage owners, motorcycle and automobile repair technicians, and end consumers, subject to the program's terms and conditions.
• Sales and QR Code Registration Period: October 9–31, 2026.
• Prize Draw Entry Code Compilation Period: November 1–10, 2026.
• Prize Draw, Winner Announcement, and Notification Period: November 11–27, 2026.
• Total Number of Prizes: 40.
• Total Prize Value: VND 391,089,200.

Media and Program Inquiries

• NITERRA VIETNAM CO., LTD.
• Head Office: Room 601, 6th Floor, No. 1060 Nguyen Van Linh Street, Tan Hung Ward, Ho Chi Minh City, Vietnam.
• Customer Service Hotline: 0904 697 869
• Office Telephone: (028) 3939 0400
• Corporate Website: https://ngkntk.com.vn

Participation eligibility, prize structure, prize draw entry code registration procedures, and prize redemption are subject to the officially published terms and conditions of the promotion.