On July 03, select member from Niterra’s Asian organizations visited the Niterra Place at the Osaka-Kansai Expo’s “Future Society Showcase” pavilion. Among them was Mr. Tran Thanh Kha, General Manager of Niterra Vietnam, who passionately spoke about his self-published book, “KEN – Will Tomorrow Be Life of Death?”.

(Interviewer: Corporate Communications Department).

(Q-CC Dept): Mr. Kha, congratulations on your publication! It’s quite inspiring to be interviewing you here at the Expo. First, couldyou tell us what promoted you to write this book?
Mr. Kha: Thank you. It’s truly an honor. T wrote this book for the younger generation navigating these rapidly changing times, particularly for the youth of Vietnam, I feel many people are lost, unsure of how to find themselves. I wanted to create a book that would serve as a compass, guiding them to forge their own paths. My own experiences, consantly questioning whether I was truly living or merely surviving, were a major motivation.

(Q-CC Dept): Could you elaborate on the book’s content?
Mr. Kha: The protagonist, Ken, is a young man struggling with addiction, confussion, and despair. Through an encounter with a mentor, he ambarks on a journey of self-discovery. The story depicts hod growth as he experiences Vietnam’s rich nature and history, encountering various philosophies and tools, such as the PDCA cycle, I’ve actually woven in my own 20+ years of experience in the automotive industry, particularly 12 years at Niterra, and even Niterra’s core spirit, “Ignite your Spirit” into the narrative.

(Q-CC Dept): That’s fascinating. We understand the book also features well-being exercises.
Mr. Kha: Yes, in the “ETC: Exercise to Change” section, I introduce a 30-minute exercise I developed called “SCD 30”. It combines sports, physical activity, and mental awareness to promote both physical and mental well-being. I even took the photo myself to show how these exercises can be incorporated into daily life. I hope readers will not only read the book but also actively practice these exercises.

(Q-CC Dept): That’s wonderful! Finally, do you have a message for Niterra Group employees?
Mr. Kha: To eveyone at Niterra Group, thank you for your continued cooperation. Let’s continue to grow not only skills but also our spirits, and together create a workplace filled with empathy and purpose. Your well-being is the foundation upon which we contribute to the world. Let’s discover our own Ikigai (reason of being) and create new value!

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About the book:
Proceeds from “KEN – Will Tomorrow Be Life of Death?” will support scholaships for underprivileged students and youth programs in Vietnam. The book is currently available in Vietnamese, with an English translation planned for 2026. While there are no current plans for a Japanese translation, we hope it will be available in Japan someday.

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A word from Mr. Ito, President of Niterra Vietnam
Mr. Kha has long been a key figure in aftermarket sales in the Vietnamese market, contributing significantly to our sales growth and stable operations. He has built relationships with customers that go beyond mere business transactions, becoming more like family. I understand that these interactions, engaging with each individual’s life journey, inspired him to write this book. We will continue to work together towards the ongoing development of our company in Vietnam’s rapidly growing and changing economy.
The internal communicationsteam hopes to feature more employees and their well-being initiatives from group companies worldwide in the future.