In early July 2026, Niterra Vietnam embarked on a market visit to automotive parts dealers and garages across Northern Vietnam, covering Thai Binh, Bac Giang, Bac Ninh, Ninh Binh, and Hanoi.
What made this trip particularly meaningful was the participation of two Japanese experts representing Niterra Vietnam, together with specialists from distributor STD&S. It was a valuable opportunity for the team to meet and engage directly with those who sell and use NGK spark plugs every day.
Mr. Ito Daisuke, General Director of Niterra Vietnam, personally joined the market visit and had direct conversations with dealers about the spark plug business in their respective local markets.
Through direct discussions with dealers and garages, Niterra gained valuable insights into the current automotive spark plug business in each region, including market demand and consumption trends for different automotive spark plug lines, customer purchasing habits and spark plug replacement cycles, as well as opportunities and challenges for the spark plug business in the coming period.
These insights not only provide Niterra with a more practical understanding of the market, but also serve as an important foundation for gaining deeper insight into the needs of dealers, garages, and customers. Based on this understanding, Niterra can seek more suitable solutions for Vietnam's automotive spark plug market.
With a wide range of part numbers and product lines, NGK spark plugs are prominently displayed on automotive parts shelves across Northern Vietnam, reflecting solid and stable market demand.
As Northern Vietnam entered the rainy season, Niterra thoughtfully prepared practical gifts such as umbrellas and raincoats for its dealers as a gesture of appreciation for their continued support and cooperation over the years.
After each meeting, Niterra Vietnam presented commemorative gifts to automotive parts dealers as a token of appreciation for their partnership.
Niterra's journey is not simply about seeing the market, but also about listening to it. Each market visit helps further strengthen the relationship between Niterra and its authorized distribution network, reaffirming a strong and sustainable partnership built over time.
And this journey will continue. Stay tuned and follow us for more updates!
