In line with the general development trend of modern society, consumers are becoming more and more knowledgeable and have more strict requirements in choosing and using quality products to serve their lives.
Understanding that need, NGK always strives to develop new products and bring high-end products closer to local consumers.
In Sep 2022, NGK visited agents in a few different provinces from North to South, surveyed the market and offered special programs for customers in each place.
Coming to Kim Lien NGK spark plug authorized store in Hai Duong, customers are consulted by NGK staff on compatible spark plug product codes, from standard spark plugs according to the car to high-end lines (platinum, Iridium ...), instructions on how to recognize real – fake spark plugs with the naked eye, signs of when the car owner needs to replace new spark plugs...
Program "Buy NGK spark plugs – give gratitude gifts" at Kim Lien store – Hai Duong province.
Not only that, when buying spark plugs at Kim Lien store, customers can be assured of origin, origin, genuine guarantee, with extremely good prices, with many other meaningful gifts provided by NKK.
NGK always reserves a display corner in front of the store to let visitors play winning games, creating a little fun for them.
Customers experience products and services plus on the day of the event.
Although the program lasts only one day, it is enough to attract the attention of residents around the area, also contributing to the agency's increase in revenue in a short time.
NGK created a program that is not simply "supporting" but also wants to connect and accompany all sellers and consumers all the way across the country, contributing to building a healthy market, gradually preventing and repelling fake and poor quality counterfeit products.
NGK received a lot of positive feedback from customers.
On July 03, select member from Niterra’s Asian organizations visited the Niterra Place at the Osaka-Kansai Expo’s “Future Society Showcase” pavilion. Among them was Mr. Tran Thanh Kha, General Manager of Niterra Vietnam, who passionately spoke about his self-published book, “KEN – Will Tomorrow Be Life of Death?” (Interviewer: Corporate Communications Department).
As part of the event, Niterra Vietnam, in collaboration with distributor Quoc Trung, participated as a sponsor and brought practical gifts for the students.
With a spirit of sharing and a strong sense of community responsibility, Niterra Vietnam presented dozens of meaningful gifts to help encourage the students in their learning journey.
On May 30, 2025, in Vinh City, Nghe An Province, Niterra Vietnam successfully organized the Technical Seminar & Customer Appreciation Event in collaboration with Mitsuboshi Belt and distributor Quoc Trung. The event gathered nearly 200 guests, creating a vibrant and energetic atmosphere.
Mini Car Racing 2025 has officially come to a close, leaving a strong impression not only for its excitement and creativity, but also as a testament to the efforts in promoting new technology training and connecting modern engineering with real-life applications.
The highlight of the event was the open Q&A session, where students had the opportunity to directly express their concerns, aspirations, and engage in practical discussions with the speaker about career paths, dreams, and future orientations.
Recently, on November 13, 2022, NGK Spark Plugs Vietnam chose Viet Tiep Motor, 337 To Hien Thanh, Ward 12, District 10, Ho Chi Minh City as the place to implement this activity. Supporting Viet Tiep store is NGK's staff. As long as the car owners bring their car to the shop, Viet Tiep's experts and NGK staff will bring the car in, remove the spark plugs to check the spark plug condition, advise the car owner on the spot whether the spark plug is right or not. or not, explain the reason scientifically and clearly to the guest.
Nearly 200 guests came to this event. Everyone had unforgettable moments of meeting, exchanging and bonding. Closing the program was a "dance", although it was outside the script, but it was extremely enjoyable by all representatives of the two companies NGK-IRC, general agents and all guests.
For the first time, two leading Japanese motorcycle parts manufacturers, NGK Spark Plugs and IRC Tires, jointly held a Technical Workshop and Customer Gratitude event in Kien Giang province. The event took place on November 4, 2022 at a large hotel located in the center of Rach Gia City.
On 19th October, 2022; as a guest, representatives of NGK Spark Plugs (Vietnam) attended the Opening Ceremony of the 2022-2023 school year of Ho Chi Minh City University of Industry (IUH), at Military Zone 7 Stadium - Ho Chi Minh City.