Business philosophy and strategy

BUSINESS PHILOSOPHY

Three main factors make up NGK's business philos

► Commitment: With accumulated experience and the most suitable technologies, we strive to bring new values ​​to our customers.

► Management Policy: We want to create an environment where each individual is encouraged to develop their personality and individual abilities. With all that strength, we pursue people management based on trust and confidence.

► Action Guideline: Always moving forward! We always aim for the best values ​​and turn it into action.

Slogan:

By establishing mutual trust and confidence in external parties, we aim to contribute to humanity by creating and using new values ​​for the future.

BEHAVIOR RULES

At NGK SPARK PLUG Co., Ltd., we always try to embody our corporate philosophy in our slogan, "With faith and confidence both inside and outside the company, we wish to contribute to humanity by creating and bringing new values ​​to the future". We are committed to implementing that philosophy in everyday practice in a socially responsible manner following these 10 principles:

1. We respect human rights, both spiritually and legally, in every part of the world in which we operate.
2. We will develop and provide goods and services that are healthy and beneficial to society by making full use of the most suitable technologies with accumulated experiences, striving to gain the trust of consumers. our users and customers, and take the necessary measures to protect personal data and information.
3. We will promote fair, transparent, free competition and free trade. We will also ensure that our relationships and relationships with government agencies and political bodies are ethical at all times.
4. Emphasizing communication not only with our shareholders but also with members of society at large, we will provide corporate information in a positive and fair manner.
5. Recognizing that active participation in environmental issues is a priority for humanity and an essential aspect of our operations, as well as a prerequisite for our existence . As a company, we will approach these issues voluntarily, proactively and quickly.
6. As a good citizen, we will actively participate in charitable activities and other activities that benefit society.
7. We will strive to respect the diversity and individuality of our employees and create a safe and wonderful work environment where they can realize their full potential.
8. We will refuse all contacts with organizations that are involved in activities that violate the law or violate social behavior standards.
9. We will respect the culture and customs of the local communities in which we do business and strive to manage our activities around the world in such a way as to promote and contribute to the development of the community. development of the local community.
10. The Board of Directors will take the lead in making the spirit of the Code of Conduct inseparable from daily business practice, fully implementing the Code of Conduct throughout the Company and implementing it throughout the Group. unions and supply chains. To achieve this, the leadership must continuously improve internal systems as well as strive to cultivate morality.

OUR IDEAL IMAGE IN 2020

Our ideal image for 2020 - 4 qualitative goals.

To achieve the vision "Our ideal image in 2020" consists of 4 qualitative goals. Since 2011, NGK SPARK PLUG Group has been striving to reform and move forward through three phases of "Research", "Innovation" and "Development."

Just over half way through 2020, we've briefly covered the "factors" of these four qualitative goals and categorized them - combining them as "Creative Statements".

As a result, we will vigorously push our initiative through 2020 and renew our commitment to deliver "Real Value" to all of our customers.