Have you ever fallen into a situation where the car "naturally" stalls when "swimming" in flooded roads for unknown reasons?
Have you ever struggled all day with the car suddenly "turning" on a stormy day, finding all kinds of ways and still being helpless because the car does not start again?
Have you ever witnessed dozens of people lining up in the rain just waiting for the mechanic to dry each spark plug so you can keep moving?
Yes, all those cases, NGK firmly believes that each of us has had a few encounters, especially recently due to climate change, the weather has become erratic, the rainy season can be unpredictable on a whim.
Empathizing with all the above inconveniences, Bugi NGK Vietnam has pioneered in providing emergency support options for people. One of the first campaigns was the "Spark Rescue" series. In the period of late 2021 – early 2022, the Company has successfully implemented 02 programs in Ho Chi Minh City. HCM and Kien Giang. Recently, NGK continued to fully show its role in the military deployment in Hanoi.
Hanoi was chosen as the next destination of the NGK spark plug rescue "squad".
90% of the causes of engine failure when the car is flooded are spark plugs!
Indeed, according to the company's market research survey and many previous reality shows, NGK spark plugs have concluded that most two-wheeled vehicles participating in road traffic die due to spark plug failure.
To overcome this situation, vehicle owners should equip themselves with basic knowledge of how to handle problems to proactively overcome when in difficult situations. In particular, women and older people are quite limited in skills and health, and need to learn how to manage when there is no one to help.
On top of that, the majority of vehicle owners participating in road traffic today are quite subjective and passive in the matter of periodic inspection, maintenance and replacement of spare parts in vehicles. Only when the parts are completely damaged, or the car shows signs of a pronounced malfunction, do they put it in the repair shop. Therefore, there are quite a few people interested in replacing spark plugs, preventing flooding incidents. Disregarding the tiny spark plug is a major omission.
Spark plugs are responsible for ignition, creating motivation for the internal combustion engine. Overdue spark plugs that are not replaced in accordance with the manufacturer's recommendations are easy to disrupt traffic and even pose an incalculable danger to road users.
Because of the above concerns, NGK's spark plug rescue "Drill" program always provides content that closely follows practical needs, for a safer, healthier and more civilized traffic culture in Vietnam.
Hanoi – a destination that seems unsuitable but unbelievably suitable!
As mentioned, this year's rainy season is quite erratic. According to common sense, the rainy season, floods and high tides will appear common in the last months of the year. However, at the beginning of the year, the people of the Capital have suffered heavy rains in the summer, quickly engulfing many roads in recent weeks. Therefore, the "detachment" of NGK Vietnam's spark plug rescue team immediately set off to Hanoi, coordinating with local volunteer teams to promptly help the people.
The beginning of this meaningful series of events is the "Drill" to rescue spark plugs – flooded on the morning of 4th June, 2022; at Reunification Park.
Reception area at the event.
On the day of the event, the Director of NGK Spark Plugs Company (Vietnam) – Mr. Tran Thanh Kha, and the Head of NGK Representative Office in the North – Mr. Ryoji Nonaka, all personally attended.
"Since its presence in Vietnam, not only improving the quality of products and services at the best price, NGK is also ready to accompany the authorities and people in community activities, especially equipping the community with standard knowledge about vehicle protection and direct support when there is a flooding incident." – Mr. Kha chia share views with the press.
Representatives of NGK Vietnam spark plugs shared about the meaning of the spark plug rescue program in front of the press.
Chief Representative of NGK Northern Office Branch awarding certificates of attendance to volunteers.
At the program, the Organizing Committee invited reputable experts in motorcycle engineering to directly guide the practical operations of guessing the vehicle condition and the simplest method needed to troubleshoot the vehicle on the spot.
Expert instructions on how to fix the problem when the car is flooded.
The mechanic checks the spark plug condition on the motorcycle and station wagon models according to the expert's instructions.
Besides, if the spark plugs are really broken, the vehicle owner needs to replace the spark plugs. However, people need to wisely delineate what are genuine spark plugs and which are poor quality fake spark plugs. The expert of NGK spark plugs gave a vivid example by practically illustrating some spark plug models for guests to observe, and advised people to look for reliable addresses suggested by NGK to ensure to buy the right products.
Genuine NGK spark plugs and a model of counterfeit spark plugs.
Guests ask questions about spark plugs to experts.
Also during the event, the Organizing Committee launched ATM spark plugs, an automated machine that once provided free spark plugs to countless people in the provinces it visited.
The Organizing Committee launched spark plug ATM in Hanoi.
Guests try the spark plug ATM experience.
After the launch date, NGK's volunteer teams continued to deploy spark plug care in some hot spots in the city.
A view of a spark plug "rescue" session in a flooded "hot spot" in Hanoi.
NGK spark plugs – Japanese enterprises strive for the development of traffic culture of the Vietnamese community.
The successful "rescue" campaign of NGK Vietnam has brought remarkable benefits to the community. Summing up 03 times of the campaign, nearly 500 guests came to the first day event, and 100 motorcycles with spark plug malfunctions were supported to replace.
In addition, there are numbers that cannot be counted, which are dozens of calls asking for help to the hotline of volunteer teams cooperating with NGK every day.
Thus, not only focusing on product quality, NGK spark plugs also want to bring many other positive added values to customers, consumers and society. Hopefully, NGK Vietnam spark plugs will have more and more good and meaningful activities in the coming months.
Contact information of rescue teams coordinating and supporting the "Spark Rescue" program across the country so far:
- Ho Chi Minh City: SOS Group South - 0906 307 063
- Rach Gia City: Rach Gia SOS Group - 0949 049 513
- Hanoi Capital: Hanoi Rescue Group - 0963 313 004
On July 03, select member from Niterra’s Asian organizations visited the Niterra Place at the Osaka-Kansai Expo’s “Future Society Showcase” pavilion. Among them was Mr. Tran Thanh Kha, General Manager of Niterra Vietnam, who passionately spoke about his self-published book, “KEN – Will Tomorrow Be Life of Death?” (Interviewer: Corporate Communications Department).
As part of the event, Niterra Vietnam, in collaboration with distributor Quoc Trung, participated as a sponsor and brought practical gifts for the students.
With a spirit of sharing and a strong sense of community responsibility, Niterra Vietnam presented dozens of meaningful gifts to help encourage the students in their learning journey.
On May 30, 2025, in Vinh City, Nghe An Province, Niterra Vietnam successfully organized the Technical Seminar & Customer Appreciation Event in collaboration with Mitsuboshi Belt and distributor Quoc Trung. The event gathered nearly 200 guests, creating a vibrant and energetic atmosphere.
Mini Car Racing 2025 has officially come to a close, leaving a strong impression not only for its excitement and creativity, but also as a testament to the efforts in promoting new technology training and connecting modern engineering with real-life applications.
The highlight of the event was the open Q&A session, where students had the opportunity to directly express their concerns, aspirations, and engage in practical discussions with the speaker about career paths, dreams, and future orientations.
Recently, on November 13, 2022, NGK Spark Plugs Vietnam chose Viet Tiep Motor, 337 To Hien Thanh, Ward 12, District 10, Ho Chi Minh City as the place to implement this activity. Supporting Viet Tiep store is NGK's staff. As long as the car owners bring their car to the shop, Viet Tiep's experts and NGK staff will bring the car in, remove the spark plugs to check the spark plug condition, advise the car owner on the spot whether the spark plug is right or not. or not, explain the reason scientifically and clearly to the guest.
Nearly 200 guests came to this event. Everyone had unforgettable moments of meeting, exchanging and bonding. Closing the program was a "dance", although it was outside the script, but it was extremely enjoyable by all representatives of the two companies NGK-IRC, general agents and all guests.
For the first time, two leading Japanese motorcycle parts manufacturers, NGK Spark Plugs and IRC Tires, jointly held a Technical Workshop and Customer Gratitude event in Kien Giang province. The event took place on November 4, 2022 at a large hotel located in the center of Rach Gia City.
On 19th October, 2022; as a guest, representatives of NGK Spark Plugs (Vietnam) attended the Opening Ceremony of the 2022-2023 school year of Ho Chi Minh City University of Industry (IUH), at Military Zone 7 Stadium - Ho Chi Minh City.